I must admit that when I saw the advert for this on the TV the other night, I might have "shushed" The Beard so that I could take it all in. What a rude Landgirl I am. I did apologise though and all was well.
After the "ooh-lets-dye-my-hair-red" debacle, closely followed by the "no-lets-go-back-to-brown" witterings, I thought that I could handle the red still showing through. Turns out I am a big fat fibber. I have a sneaking suspicion that using a semi-perm colour, whilst being easier to put on, has the staying power of chalk in the rain. And I only wash my hair, at the very most, twice a week.
So. I decided to go permanent dark brown, using the above. And I am extremely pleased with the result. This product goes on with ease and gives a good even colour. There was no flicking about of colour as I shoved my head upside down to get to the back of my neck. No dripping. And no stench of hair dye. Because this is a perm colour, there is the odd lung full of ammonia (nice!) to be had, so I would advise an open window, but the conditioner provided completely eliminates the smell.
The only criticism I have is that sometimes squeezing the bottle with a dye-soaked gloved hand can make it skitter away from you (and into the bath in my case - accompanied by some "woah...whoooopp... oh no!!" type noises from me) so perhaps a grip on the base of the bottle would be of benefit.
This is on offer at the moment in Superdrug for £4.99 as opposed to the usual £6-ish. I have longish thick hair and 1 bottle was ample cover. It also has a handy line on the bottle to tell you how much to use if you have shorter hair.
I think this might just be my go to product from now on!